Article
Growing Impact of Vacation Rental Guest Reviews
Guest reviews have never been more critical to the vacation rental industry. Our infographic showcases how vacation rental guests and managers are leveraging reviews to make more data-driven decisions.
Impact of Reviews at Booking
One decimal point in average guest review equates to +5% average daily rates and +2.8% booking conversion.
The average traveler reads 6–7 guest reviews before booking, totalling roughly 30 minutes.
29% of travellers use review scores as the ultimate determinant when deciding between similar rental units.
With the recent rental supply boom, 92% of travellers think guest reviews are more critical than ever.
How Operators Respond to Reviews
Managers respond to roughly 1 in every 3 reviews.
Only about 10% of vacation rental managers have a strategy to track, analyze, and report on reviews.
Only 29% of review replies occur within the first 72 hours.
Managers who prompt guests to provide feedback receive a review 81% of the time.
92% of managers with 50+ properties display at least 3 guest reviews on their website.
Review Themes & Trends
86% of negative reviews involve access, condition, or cleanliness.
73% of positive reviews involve location, quality/decor, or amenities.
Units with fewer than 5 reviews averaged 57% occupancy, while those with 21 or more averaged 71%.
Hosts with 1,000+ properties have an average score of 4.45 and 5.3 reviews per property.