Guest reviews have never been more critical to the vacation rental industry. Our infographic showcases how vacation rental guests and managers are leveraging reviews to make more data-driven decisions.
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5
%
One decimal point in average guest review equates to +5% average daily rates and +2.8% booking conversion.
6-7
reviews
The average traveler reads 6-7 guest reviews before booking, totalling approximately 30 minutes.
29
%
29% of travellers use review scores as ultimate determinant when deciding between similar rental units.
92
%
With the recent rental supply boom, 92% of travellers think guest reviews are more critical than ever.
1/3
reviews
Managers respond to roughly 1 in every 3 reviews.
10
%
Only about 10% of vacation rental managers have a strategy to track, analyze,
and report on reviews.
29
%
Only 29% of review replies occur within the first 72 hours.
81
%
Managers who prompt guests to provide feedback receive a review 81% of the time.
92
%
92% of managers with 50+ properties display at least 3 guest reviews on their website.
86
%
86% of negative reviews involve access, condition, or cleanliness.
73
%
73% of positive reviews involve location, quality/decor, or amenities.
71
%
Units with < 5 reviews averaged 57% occupancy while those with 21 or more averaged 71%.
4.45
score
Hosts with +1,000 properties have an average score of 4.45 and 5.3 reviews per property.
