How to Drive More Five Star Reviews for Your Vacation Rental Properties

1. Set Accurate Expectations

When guests expect one thing and experience another, disappointment is inevitable. Avoid this by being upfront about what your property offers. Use clear, transparent descriptions and high-quality photos to show off your space and amenities accurately.

If your property has any quirks, like limited parking or stairs, let guests know ahead of time. This way, they can plan accordingly and won’t feel caught off guard. Being transparent helps set realistic expectations and makes it easier for you to pleasantly surprise them during their stay.

2. Prioritize Quality, Cleanliness and Comfort

Guests expect your property to feel fresh and inviting. Make sure every inch is spotless, from the obvious areas to the little details like window sills, remote controls, and light switches. Comfort matters just as much—treat them to premium bedding, plush towels, and modern appliances to make their stay as relaxing as possible.

3. Add Thoughtful Touches

Thoughtful touches can turn a good stay into a truly memorable one. Leave a personalized note, recommend your favorite local spots in a guidebook, or surprise guests with a basket of regional treats to make them feel welcome.

For special occasions like anniversaries or birthdays, show you care by leaving a bottle of wine or a heartfelt card. These small gestures create lasting impressions and encourage guests to share their experiences in glowing reviews.

4. Communicate Proactively

Strong communication makes all the difference in a guest's experience. Before guests arrive, send them a quick message with check-in details and helpful tips for their stay. During their visit, touch base to make sure everything is going smoothly. After they check out, follow up with a warm thank-you message and invite them to share their feedback.

Make sure to respond quickly to any questions or concerns. A simple note like, “Let me know if there’s anything I can help with,” goes a long way in showing you care and leaves guests feeling appreciated.

5. Request Reviews Correctly

Asking for reviews doesn’t have to be complicated. Keep it simple and send a friendly thank-you message within a few days after check-out while the stay is still fresh in their minds.

Make your message warm and personal, like this: “Thank you for choosing [Property Name]! We loved hosting you and would really appreciate it if you could share your experience. Your feedback means a lot to us and helps us make every stay even better.”

You can also include a review request in your welcome materials or digital guidebook. A short note letting guests know how much their feedback matters can encourage them to leave a review.