BNB Breeze cut its manual work in half and drove 78% more 5-star reviews with Reva

BNB Breeze, a national vacation rental operator with 100+ properties across ten markets, was struggling with its fragmented review management strategy. By implementing Reva's guest review platform (and connecting it to Breezeway and ICND), BNB Breeze transformed its manual review management into a data-driven strategy, driving operational and quality improvements across its business.

Struggling with a fragmented review management process

For many vacation rental managers, staying on top of guest reviews left across different OTAs and channels can feel like a game of wack-a-mole. BNB Breeze, a national property management company with 100+ properties across ten different markets, felt this firsthand. They were bouncing between Airbnb, Vrbo, Booking.com, and Google, and spending over four hours of valuable time each week manually exporting data from each site. Consolidating, replying to, and reporting on reviews required a herculean effort from their team – time better spent on scaling their rental business and delivering top-tier experiences.

Without a centralized system, the team struggled to see patterns in guest feedback and track how individual properties were performing. Cleaning teams operated without real accountability, and property maintenance issues started slipping through the cracks. The lack of consolidated data often meant they were operating in the dark, handcuffing the company from making informed decisions about properties and service improvements.

Reva helped BNB Breeze by eliminating manual work while improving data visibility

BNB Breeze discovered Reva, and unlike most software tools in the industry, integrated the tool within in under a week.

Once up and running, the team started to capitalize on Reva's deep integration with Breezeway's property operations software. Whenever a guest notes an issue within their review, BNB Breeze can easily create a service task without switching between systems.

Reva's impact wasn't just felt within BNB Breeze's property care team, but rippled across the entire organization. In addition to spending ten fewer hours managing their entire guest review workflow, BNB Breeze saw a 5X improvement in the speed and quality of their review reporting. AJ's team could now easily identify business trends from within their reviews – things like emerging maintenance needs, cleaning team performance (by tying review data to operational data within Breezeway), and recurring property-specific supply issues.

This increased data visibility led to faster, and more informed decisions. AJ automated Reva's daily and weekly reports to keep leadership informed of guest feedback and property performance, enabling his team to identify trends and hold cleaning crews accountable before small issues escalated.

Driving (and showcasing) more 5-Star reviews

Moreover, Reva equipped BNB Breeze with the tools it needed to be more proactive about driving 5-star reviews. Instead of waiting for reviews to be left on each OTA, the company started strategically directing guests to leave Google reviews using Reva's white labeled review collection tool and QR codes throughout their properties.

The results were meaningful: 78% more 5-star reviews in 2024 compared to 2023, including a 22X increase in its Google reviews. The new strategy helped BNB Breeze reduce their dependence on third-party booking platforms, building stronger relationships with guests and maintaining higher profit margins.

Bolstering their brand didn't stop there, though, as the company connected its Reva account to its ICND website. Doing so made it easy for BNB Breeze to set up rules that automatically post every new 5-star review from Reva to each unique property listing on the manager's direct website. This workflow improves BNB's search engine optimization and searchability, building more trust with potential guests to increase view-to-conversion rates and overall direct booking potential.